Google’s local search algorithm focuses on three key factors to determine rankings related to Google My Business listings when someone has a query with local intent. This includes a geographic descriptor - such as a city, postal code or service area - or the term “near me.” The difference between local SEO and traditional SEO is the focus on improving a business’s visibility in search. Local SEO - or local search marketing - is a digital marketing strategy to help businesses get discovered on search engines such as Google. Outrank Your Competition SIGN-UP TO RECEIVE A COMPLIMENTARY SEO AUDIT AND SEE HOW YOU COMPARE AGAINST YOUR COMPETITORS. Create a strategy to respond to customer reviews.How to improve your local ranking with Google reviews Prioritizing local Google reviews in your SEO strategy will help you rank higher on SERPs. Searches for “available near me” are up more than 100 per cent in the last year, while searches with the term “at home” have grown 10 times.According to Google, 66 per cent of shoppers report they want to shop local.With the shop local movement continuing to gain momentum, it’s critical to show up in local searches so potential customers can find you.

Google reviews in particular can affect your site’s position on search engine results pages (SERPs) because they influence how Google evaluates your relevance for local searches. Word of mouth carries more weight than ever for brands in the digital age thanks to the reach and amplification of online channels.

Google reviews search